Episode 83: Local Media Made ‘Every Mistake’ Over 2 Decades, But Here’s a Chance to Gain it All Back
Mon, 24 Oct 2022
Could the phase-out of 3rd party cookies turn into a comeback for local print and broadcast media? Longtime media and advertising executive Shawn Riegsecker thinks so. Not one to pull punches, the founder and CEO of Basis (formerly Centro) says media made every mistake in the book dealing with the Internet for the past 20 years. But they now have the opportunity to turn tables on the tech giants. Corey & Gordon offer their insights on Riegsecker's vision.
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