The local marketing industry’s high priest of research offers a unique insight, delivered in his inimitable style. Give this guy three minutes and a whiteboard, and he’ll not only entertain and amaze you, but also make you smarter.
Episode 53: Which Social Platform is Best at Driving Traffic? (Nope, Not FB)
Corey gauges each social platform on seven marketing qualities and finds that one rises to the top for driving traffic.
Episode 52: A Crack in Social Media's Veneer
Corey examines why fewer marketers are giving social media an enthusiastic thumbs-up and more are clicking on the frowny face.
Episode 51: Crazy As It May Seem, GenZers Are Into 'Local News'
Corey finds surprises in a new survey of how this new generation feels about local news.
Episode 50: Targeted Ads, Part II: Why Is Direct Mail Losing Out?
Corey finds evidence that Direct Mail isn't top-of-mind in SMBs' preferred type of targeted advertising.
Episode 49: SMBs Go Neutral: Canary in Coal Mine, or Prepping for Party?
Corey gets a reading from the latest Borrell Business Barometer and finds more SMBs are neutral on whether the economy will go sour.
Episode 48: Lots of Ways to Target Ads, But These 2 Hit Bullseye
With 89% of advertisers now buying targeted ads, Corey offers insights on what they perceive works best.
Episode 47: Look Who's Increasing Radio Budgets
Corey dissects the 29% of buyers who are either trimming or increasing their radio budgets, and discovers that the make-up of the typical radio buyer is changing.
Episode 46: Probing the Mindset of OTT Buyers
Corey assimilates results of a survey of 2,000 local advertisers to provide insights on who's buying OTT and how effective it is for them.
Episode 45: Learning From SMBs that Shun Facebook
Corey profiles heavy investors in Facebook advertising and uncovers an amazing fact where non-advertisers in Facebook would rather spend their money.
Episode 44: 2023 Recession? SMB Barometer Has a New Reading
Corey looks at the latest SMB Business Barometer and to see whether local advertisers see a recession "glooming" and how they will focus their marketing in 2023.
Episode 43: 'Leads' Lose Luster in ROI Calculations (Part II)
The Internet's data bounty may have prompted advertisers to say, "Show me the leads!" but they're shifting to something else to calculate ROI. Corey explores what they're doing and how they look for clues by tweaking media channels.
Episode 42: Exploring Advertisers' #1 Concern, ROI (Part 1)
Corey spelunks the cavernous issue of advertising ROI and emerges with some valuable nuggets.
Episode 41: The Pandemic's Gift: A Large, New Crop of Viable SMBs
While the pandemic devastated millions of businesses, Corey discovers that even more have rushed in to replace them. And a large portion of them have been given an interesting government distinction.
Episode 40: All About Those Leads
Corey dives into new research about how ad buyers generate leads.